I prefer my newsletters in the future right into a separate email I keep for them so that when I’ve time, I could peruse them for nuggets that’ll make me smarter, wealthier, or simply plain informed. To that particular end, I try to control these subscriptions by changing compared to that other email address.
What I find is that a large majority of email systems don’t have ways to allow me to make a change in my email address. They only let me Unsubscribe. What winds up happening is that I do Unsubscribe. Often I’d be interested in keeping the subscription…if I could change my email address.
What amazes me is that over per year after I first wrote relating to this, it still happens. Not only this, but some very prominent marketing companies seem to own this affliction. It’s embarrassing. Don’t allow it occur to you.
Keep your subscribers. Don’t let this occur to those hard-won, loyal fans. You might see copy like: “If you don’t wish for further offers from XYZ Firm, please follow this link:”
Marketo and Alterian, two respectable marketing companies, have exactly the same issue. My only choice was to Unsubscribe. (I have to provide Alterian credit; they at the least offered me their RSS feed. Still, I couldn’t change my email address.) Right now, you see my frustration and why this is a pet peeve.
Marketo and Alterian don’t give me the ability to just change my email address.
Want to know who gets in right?
BusinessWire, by utilizing SafeUnsubscribe from Constant Contact. There are many services that get it right. Go find one and be sure to put it to use which means you keep your loyal fan base by letting them get your newsletters their way.
Whenever a company uses SafeUnsubscribe or perhaps a similar service, I will Update my email address to include the address where I want to get my newsletter. I also can Unsubscribe from ALL emailings, but I may also change my format to Text which occupies way less memory. Think how important that might be to a portable newsletter subscriber. Lastly, I will just continue to receive mailings.
It’s understandable that to be CAN SPAM compliant and make sure that consumers can opt-out or unsubscribe, the businesses that push emails out for people haven’t given consumers flexibility to alter their profile.
As marketers we work so very hard to construct and nurture our fan base. Why frustrate them by choosing an in flexible and self-defeating email system. Look at your present email system and evaluate it for the flexibleness to alter your email address and settings. Could you change easily to Text from HTML? Find out the answers and get this marketo partners simple fix which will enhance your retention of subscribers to your email newsletter.